Time travel with Coolio

Rugrats

I’m thrilled to have “Time of Your Life,” an essay on 90sFest and nostalgia marketing, posted over at The Awl. The Awl is one of my favourite sites, and this piece was a real dream to write. In short: I went to a 90s music festival hosted by Pauly Shore and watched drunk millennials dance to Smash Mouth.

The article is from my thesis (a collection of personal essays about nostalgia and memory), and features, among other bizarre details:

  • A soggy fanny pack
  • A Treasure Troll pocket square
  • Rugrats-related etiquette quandaries
  • Intoxicated Macarena attempts
  • Inflatable furniture
  • “Dawson’s Fleek” tank tops
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